create a non-striving business
There are many reasons why less stuff is better. But there are also lots of reasons why we have our stuff. And those reasons don't make us bad people. I've always wanted to have less stuff, but I've always struggled to achieve this ideal. After having the "you should have less stuff" argument with myself once again, … [Read more...]
Right relationship is about balance, health, and sustainability. It's also about service--how we help the world with the power we have. I'm talking about our personal relationship to money--not how the world economies should treat money, but how we personally can come into alignment with the spiritual nature of … [Read more...]
Before I talk about "selling out", I want to talk about the two sides of creativity, process and product. Process: the internal work of uncovering something personally meaningful through creative output. Product: a finished, cohesive work that other people can access and find value in. Process and product are two sides … [Read more...]
The biggest struggles I and many of my clients have had are around setting and navigating boundaries in business. The client that asks for extras--and you feel queasy inside as you say "Ok...I guess that wouldn't be that big of a deal". The person who wants to trade with you and you say yes...even though you don't … [Read more...]
A marketing formula is a way of reaching your target market that consistently works and you can rely on to create a steady stream of new clients. Every successful business has at least one or two of these reliable methods of getting new clients that they consistently use. Otherwise you're reinventing the wheel every … [Read more...]
People are attracted to truth. If you want people to follow you, stand for something. Stand for something you believe is true and good, and make your business reflect that. Write a credo, a manifesto. Why are you in business? What matters to you? And then demonstrate it. For example, let’s say you do massage. You … [Read more...]
"Prosperity consciousness" is usually associated with material abundance. But there is a subtle poverty that is deeper than the scarcity people feel around money (although they are related). And no "abundance" strategy will heal it if it isn’t dealt with first. We often live with daily emotional and spiritual … [Read more...]
This is a common story: a skilled artist or creative decides to become a designer because there is more job security. Or a lawyer. They never really develop their creative talent and feel unfulfilled. Or the other side: a skilled artist decides to work at a cafe to have free time/brain-space to pursue art. They never … [Read more...]
Several years ago I was talking to a friend about marketing and she said, "I was struggling with how to market my business, but one day I had a breakthrough. I just realized that duh, marketing is just about _________!" And I totally expected her next word to be "focus". (It wasn't.) Focus was my breakthrough … [Read more...]
Today is Friday. I love Friday's because I get to do my accounting. You might think: Couldn't a bookkeeper do that better? Why don't I have an accountant manage my money? Isn't my time better spent doing something that only I can do? Sometimes, but not always. There is this idea that you should outsource everything … [Read more...]
